The Best Upsell App for Shopify allows you to maximize your Customer Acquisition Cost (CAC) by enticing them with more products or services from your store.
Upsells and cross sells are a great way to generate more sales.
If you are not using these two tools readily available at your disposal, then you might be undercutting the revenue generating potential that your ecommerce business offers.
Today, we will look at the best apps that make upsells effortless.
At the end of our recommendation list, we will also discuss some key parameters that you should consider while selecting one of these apps.
So Let’s dive in.
Here are our recommendations of the best upsells & cross-sell apps for Shopify to try this year.
- Zipify One Click Upsell – Fully Loaded Upsell Suite
- SellUp – Simple Interface At a Great Price
- Personalizer – AI Powered App with a Guaranteed 20x Return
- ReConvert – Upsell App with a Dedicated Page Builder
- Frequently Bought Together – App that uses Amazon’s familiar interface
1. Zipify One Click Upsell
Zipify One Click Upsell is a comprehensive upsell management app that’s tailored for Shopify. We mentioned this part first, because a lot of the other apps that we will discuss are also used by generic ecommerce platforms.
But Zipify integrates directly with Shopify checkout. This means that you do not have to integrate your upsells with any third party payment processor. The sales go directly through Shopify. That is just one of the many features of this app that we like.
Here are some of the rest.
1. Multiple Touch Points
Where do you use the upsell or cross sell? That’s a conundrum that many ecommerce businesses face.
With Zipify, you can use either a presell upsell, which shows a customer a higher value product the moment they add a product to the cart. Or, you can use a post-sale upsell which shows them a higher value product after they complete checkout.
2. Split Testing
You can split test your upsell touchpoints and offers to track the performance. This eliminates guesswork and allows you to double down on the offer that converts best.
3. Tested landers
Zipify offers you tested landing pages that are fully customizable. Again, this makes it effortless to integrate a sales-optimized upsell page into your site.
4. Data Galore
Every tiny bit of data that a customer generates is tracked. This provides you with great insights on what upsell strategy is working best, and what isn’t.
5. Bonus Email Sequence
Zipify offers a bonus email sequence with 14 post-sales emails that drive up customer engagement. You can keep the customer engaged, increase reviews, generate more sales and offer cross sells with this. The best part is that it’s completely automated. You don’t need to write a word or check a code.
Zipify has a unique pricing pattern. They offer a fully functional 30-day trial after which, you are billed at $24.99/month. You get unlimited upsell pitches with this plan.
But the pricing increases depending on the revenue you generate from upsells and cross sells. The highest pricing tier is $649.99 for ecommerce stores generating more than $100,000/month.
If you are looking at one-click integration with Shopify, battle-tested landers and a beginner-friendly pricing plan, look no further. Zipify is our top pick for SMBs.
SellUp is a simpler app as compared to Zipify. But it offers some great features that make it possible to increase the Average Order Value for every customer who lands on your store. You can use both upsells and cross sells at different touchpoints.
Besides the pricing plan is friendlier for stores with limited capital. At least the pro plan is which comes fully loaded by the way. The top tier is more expensive than Zipify. But you might not need it unless you are generating thousands of sales each month.
Here’s a look at the key features of SellUp.
1. Targeted Upsells
SellUp allows you to display targeted upsell offers on the product page, just under the buy box. This is a great place to display a targeted offer, such as a discount on a related product.
If someone buys a beach umbrella, you can show other beach products with a promotional offer. You can of course, shift this to the post-sales thank you page or another page in the customer journey.
2. Easy Integration
SellUp requires no page builders or custom coding. It integrates with your Shopify Store theme by default and will adapt the design regardless of where you place the offer.
At the same time, it works with most page builders that use Product. Liquid, which are many.
3. Action Upsells
Action Upsells will pop up depending on the action that the customer chooses. If they add a product to the cart, you can show related products as we mentioned. If they choose only one product from a bundle, you can offer a discount on the bundle and so on.
4. Up to 3 Upsells
Sellup allows you to show up to 3 upsells on any page of your choosing. This includes the cart page. You can of course add more to this and create an upsell stack. But 3 seems to be the sweet spot that maximizes space without looking cluttered.
Apart from the free plan that lets you generate one upsell, SellUp offers three tiered pricing plans depending on the Shopify Plan.
The Basic Plan gives you unlimited upsells at $14.99/month, the growth plan at $39.99/month is for stores on the Shopify Plan, and the Plus plan is at $59.99/month for stores on the Shopify Advanced plan.
SellUp offers easy integration and some great options for generating upsells. It does seem limited in features when compared to Zipify. But for small ecommerce stores, the pricing is unbeatable.
Limespot’s Personalizer is a fully-loaded personalization suite for offering highly targeted upsell and cross sells across a variety of communication channels.
You can use emails, mobile app or your Shopify Store to increase the average AOV, as well as maximize every dollar you spend on customer acquisition.
Limespot guarantees a 20x return on your investment with an average increase of 5% in AOV. That’s based on the stellar performance their software generates with leading ecommerce brands across the world.
If features is what you seek, then there’s no dearth of it with Personalizer.
1. AI Powered Recommendations
Personalizer uses Artificial intelligence to understand customer behavior and intent, right from the moment they land on your website. Every recommendation is based on behavior analysis, and can be integrated at numerous touchpoints.
You have the option to automate everything and let AI make the choices, or you can manually override any setting depending on your own research.
2. Unlimited Customization
Personalizer lets you customize everything from head to toe. Right from the touchpoints to the type of upsell (action, variant), to the lander, the CTA and the channel, there’s no other best cross sell app for Shopify that offers as many customization options.
3. Segmented Recommendations
Personalizer easily integrates with the best CRM for Shopify allowing you to segment your target audience and make recommendations based on premade segments.
Group together customers who behave a certain way, or who are interested in one category of product, or based on their average order value. Display cross sell or upsell offers based on these segmentations for higher conversions.
4. Optimize Emails and Shopping Ads
Personalizer can be integrated with your leading marketing channels. Do you use an email marketing app? Or Google Shopping? Integrate personalized recommendations in all communication and sales channels to rule out guesswork and make data-driven decisions.
Customizer has three tiered plans that are linked to the revenue your store generates. The basic plan starts at just $10/month, the Gold starts from $20/month, & the Premium Plan starts from $400/month.
Personalizer is a terrific app for Upsells and Cross sells for large ecommerce stores and brands that use multiple channels to drive sales. It lets you utilize the power of AI, analytics and customer behavior to make personalized recommendations.
ReConvert is one of the top rated upsell apps in the Shopify Store. It offers some excellent features at a price point that’s appealing for ecommerce stores of all sizes.
For instance, a dedicated page builder that lets you drag and drop design a thank you page, where you can integrate a cross sell or upsell.
In addition to this, there’s a slew of one-click integrations which can be used to drive up customer engagement, as well as increase upsells.
The only thing that’s lacking in their feature set is split testing and that’s probably the reason that it did not make it to the top 3 spots in this recommendation list. But that might not be a deal breaker for many brands.
Here’s a look at some of their standout features.
- Page Builder
ReConvert offers a flexible, drag and drop page builder that lets you tweak your landing page and upsell pop up to perfection. It automatically adapts to your theme’s design.
But you can strip this down to the bare bones and build it any way that you’d like to. Please note that apart from ReConvert, Zipify is the only app that offers a custom page builder within the app.
2. One Click Integrations
ReConvert offers easy integrations with a bevy of Shopify tools and software that further expand on the functionality of the software.
For instance, you can sync this with review apps that can boost social presence, product recommendation apps, and marketing apps like Mailchimp which can be used to collect birthdays and send out automated wishes.
3. Scrollable Recommendations
ReConvert can show targeted recommendations on the cart page or the checkout page. We like that you are not limited to display a specific number of recommendations. You can show a scrollable recommendation page with nearly unlimited recommendations.
4. Thank You Page
The big draw is the Thank You page that is highly customizable and can serve as a very effective touchpoint to drive sales. You can practically use every promotional element at your disposal here.
Add a custom thank you video, show a discount offer, show a collection list based on their purchase, show social sharing buttons and integrate an order tracking page. Goes without saying that this can be synced with the best order tracking app shopify.
ReConvert has a unique pricing pattern that’s connected to the number of store orders.
There’s a free plan that works for stores generating up to 50 orders a month. The Pro plan is priced at $7.99/month for stores with up to 100 orders, the MVP plan for stores with up to 200 orders at $14.99/month and lastly, the VIP plan at $29.99/month for stores with up to 500 orders a month.
Anything additional and you will require a custom quote.
Interestingly, the plan you select will determine the extent of customization you get with the Thank You page.
With a 100% positive rating from more than 2000 reviews, there’s no doubt that ReConvert is one of the best upsell apps for Shopify currently. The features are on par with the best, and the support is probably better than any other.
5. Frequently Bought Together
Frequently bought together is a basic upsell app that uses an Amazon-inspired upsell pop up to show recommended products.
For instance, if someone shops for a wireless keyboard, you can display a wireless mouse, a cooling pad and other related products under the headline, ‘Frequently bought together’.
That of course is a very basic overview of what it offers. There are tons of customization options, a fair bit of data mining that happens at the backend, and the cheapest price tag amongst all the cross sell apps we have listed so far.
Here’s a closer look at the feature set.
1. Amazon-Like Interface
Frequently Bought Together borrows the headline and the upsell interface from Amazon. This does two things. It’s easily identifiable and hence can work in your favor. Secondly, it takes guesswork out of offering an upsell.
It’s almost like showing the customer what other customers have bought together with the product they just ordered, rather than making it seem salesy.
2. Fully Automated
Frequently Bought Together taps into your store’s database, analyzes past orders and creates a memory graph to make product recommendations.
The data mining algorithms are powerful, and do a terrific job in case you are looking for hands-off product recommendations. That said, you have the choice to step in at any point of time, if you wish to override the automated recommendations.
3. Discount Bundle
You can apply a discount to any product bundle that’s displayed under the ‘Frequently Bought Together’ headline. This can be done universally, for all products on the store, or for individual products.
The discount can be based on a percentage, a fixed discount, offer the cheapest item in the bundle for free, or offer free shipping on the entire bundle. All, excellent ways to promote an upsell.
4. Use Social Proof
Frequently Bought Together can display the product’s reviews on third party platforms, as well on the Shopify store in the upsell window. Using social proof is a proven way to improve your upsell conversions.
Frequently Bought Together offers a 30-day trial after which you will be billed at $9.99/month. The affordable price point makes it an excellent option for smaller brands.
True, it lacks some of the more advanced features of some of the other options we’ve listed. But most small ecommerce stores that we’ve partnered with, rarely use advanced analytics and integrations. Even a simple, but cost effective upsell app works great for them.
What Are the Best Upsell Apps for Shopify?
Upsell apps are plugins or software that motivate a customer to purchase a higher value product, or a closely related product to the one that they just purchased. It adds another window of opportunity to one of the existing touchpoints through the customer’s journey through the sales funnel.
Upselling is a proven marketing strategy that can increase the average order value in the shopping cart, as well as squeeze out the complete potential that every customer has when they land on a store. Without an upsell, you might be losing out on lucrative sales potential.
Unlike an advertisement, which may work, but comes across as sales-oriented, upsells appear to be informative. You are trying to show the customer the best product to pair with the one they’ve purchased, or the products that other customers have bought together with this one. In other words, you are trying to offer more value, which can work in your favor.
What’s even more amazing is that you don’t have to spend an extra dime to acquire a new sale. You are only utilizing the value of the customer that you’ve already paid to acquire through a marketing channel.
Here are some amazing stats that shine light on the benefits of upsells.
- An average of 10-30% bump in revenue
- 68% cheaper than the cost of acquiring a new customer
What is the Difference in an Upsell and a Cross sell?
Upsell and cross sells are often used interchangeably. While these are closely related terms, they are not the same thing.
Upsell stands for promoting a higher value product, whereas cross sell stands for promoting a closely related product. Like we mentioned, they are pretty close to each other. But are distinct in their own right.
There are places where an upsell will work better than a cross sell and vice-a-versa. That’s where the best upsell app for Shopify comes into the picture.
The Shopify store offers options galore for upsell apps. But not all of these may be the right fit for your ecommerce business. That’s why we have created this brief buying guide to show you the factors that matter and the ones that don’t.
Are you a small ecommerce brand that’s just about starting to generate consistent sales? Are you a large ecommerce store with thousands of sales each month?
The features you need from the app will be closely tied to the sales volume and the variety of products you sell.
For instance, a large store that sells a variety of computer peripherals will require an app that uses advanced customer behavior and analytics to make automated recommendations.
It would be impossible for a person to manually add the product recommendations or upsell combos. On the other hand, a small brand with limited products can easily do this manually and hence can do fine with a basic software that’s not loaded with bells and whistles.
What extent of customization do you seek from the best cross sell app for Shopify? Are you looking to go beyond the premade features? Do you wish to add upsells at multiple touchpoints? Do you wish to customize the upsell pop up completely? The kind of customization you seek will determine what app works for your business.
For brands that prefer complete control over every touchpoint and sales message, apps with integrated page builders are the best option. If that’s not a possibility, consider apps that readily integrate with existing page builders.
Some upsell apps work solely with Shopify stores. But fully loaded suites will allow you to extend the functionality to other marketing and sales channels. For instance, use upselling with MailChimp, eBay stores, Amazon stores & Google ads. The more channels you use for ecommerce, the trickier it is to make targeted recommendations.
The best upsell apps for Shopify rarely come with flat rate pricing. In this list, only ‘Frequently Bought Together’ offers a flat rate price regardless of the number of orders your store generates, or the number of upsells you make each month.
Sometimes, it can get confusing. So we recommend that you visit each one of these software developer websites and read the fine print while comparing price plans.
Many of them are connected to the Shopify plan you are on and will have limitations depending on which one. Others are linked to the revenue you generate from the upsells, revenue you generate from the store and the type of features you get.
To Wrap it up
Every ecommerce store must consider adding an upsell app to their store interface to realize the untapped potential that every customer has. Most of these apps also offer free trial for 14-30 days, which can be a great way to test the waters in case you are unsure.
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