Shopify reporting apps are a mirror into the KPIs for your ecommerce business.
Revenue, transaction volume, product performance, customer insights, they let you drill down into the finer parts of your metrics and generate custom reports that can be integrated into other business tools.
But if you are not careful selecting one, then it can just drown you in unwanted data.
Almost every reporting app will boast of the most granular data and the easiest report generation.
But your choice should be based on what works for YOUR business, and what saves YOU time & effort.
We have analyzed some of the top Shopify reporting apps for you.
Let’s get started.
What are the Best Reporting Apps?
Here are our top picks of the best reporting apps for Shopify to try this year.
80+ Pre Created Reports
Report Pundit is one of the top-rated Shopify reporting apps with a 5.0 rating based on 557 reviews so far. That’s a stellar record. It is made possible with a combination of some best in-class features, great customer service and multiple, affordable pricing plans.
Regardless of whether you are a large brand generating thousands of sales a month, or a startup slowly growing to 10-15 sales, Report Pundit has something for you.
Let’s take a quick look at their key features.
1. 80+ Pre Created Report Templates
The big draw of this reporting app is the 80+ premade report templates that they offer. It pretty much covers everything tiny business metric that ecommerce businesses generally look for. Some options are inventory, sales, products & SKUS, customers, fulfilment & transactions. For each one of these, you have multiple options.
For instance, the product reports category has best selling products, ones never sold, sorted by vendor, by product tags, product type and a lot more. The best part? Just click on a report, select dates, filter details and download it.
2. Report Designer
In case you want to custom brand the reports, you can use the integrated report designer to design one from scratch. There’s a preview tool that shows you the end result before you hit that download button.
3. Schedule Downloads or Emails
Report Pundit allows you to schedule report generation and email/download it. For instance, if you like weekly inventory reports, the app can automatically generate and mail it to you once a week.
4. Advanced Date Selection
Unlike run of the mill reporting apps which offer only the most basic date ranges for report generation, Report Pundit lets you generate reports on ranges like YTD, QTD, WTD, and the last ‘N’ number of days.
Report Pundit offers four plans which are linked to your Shopify Account Type. The Basic Plan priced at $15/month is for Shopify Basic. The Shopify Plan is priced at $30/month. The Advanced one is priced at $50/month, while the Plus Plan is priced at $70/month. All four plans offer Email, Live Chat & Phone support. Also, they come with a fully functional 14-day Trial. Try it out!
Top Rated Shopify Reporting App
Data Export Reports has more positive customer ratings than any other reporting app for Shopify. More importantly, the reviews have been consistently good. Doesn’t that mean that they should have made it to the #1 position in this list? There’s one primary reason why they didn’t.
Report Pundits offers unlimited reports while Data Exports offers just 20 a month, even with their top plan. That doesn’t mean that Data Exports is an inferior option in any way, mind you. They have some amazing automation on offer with a more affordable price tag, especially for startups.
Here’s the kicker. Both these apps are made by the same brand. Data Exports is the more startup friendly version, while Report Pundit is used by larger ecommerce stores.
1. Custom Reports
With 80+ premade report templates to choose from, most small to medium ecommerce brands will not miss out on anything. But one feature we like is that they allow you to generate custom reports, even with fields that’s impossible to access with Shopify.
You can set up custom fields with strings, numbers, Boolean & Date and Time for fields that demand calculation. At the same time, Data Reports allows you to set up static fields a lot easier. For instance, if you offer overnight shipping with Fedex, you can set up a custom static field called ‘Overnight Shipping Company’ which will have Fedex as a fixed input.
2. Multiple Formats
Data Export Reports allows you to save your reports in Excel, csv, custom character delimiter, and PDF formats. Also, just like Report Pundits, you have the option to schedule report generation and send it via email, Google Drive, Google Sheets & FTP.
Just like Report Pundits, Data Export offers four plans which are linked to your Shopify Account Type. The Basic Plan priced at $10/month is for Shopify Basic. The Shopify Plan is priced at $15/month. The Advanced one is priced at $25/month, while the Plus Plan is priced at $35/month.
All four plans offer Email, Live Chat & Phone support and a fully functional 15-day Trial.
3. Better Reports
Consolidate Data from Multiple Stores
Better Reports is a bestselling analytics and reporting app for multiple sales channels. It boasts of easy integrations, lots of built in reports & ample customization options. With Shopify, it tracks almost every metric down to the granular bits, that’s impossible to track with Shopify’s built-in tracking.
Report generation is as easy as selecting an option and clicking on download. We really like the integrated drag and drop builder which allows you to add custom fields to the report and tweak it to your liking.
At the same time, there’s a lot of detail on offer even in the summarized view. Here are some of the key features.
1. Top Rated Customer Service
Shopify reporting apps with tons of features are good. But an app with a responsive and helpful customer support team behind them is a winner.
If you check the reviews for Better Reports, they have been consistently good. Almost every customer speaks about how fast their queries/problems were dealt with. There are reviews that also mention one-on-one assistance with custom requests. For example, a custom filter field or a date range.
2. Tons of tracking
Better Reports tracks almost every single metric that matters for an ecommerce operation. Products, Vendors, affiliates, orders, inventory, COG, taxes, ad spend, campaign performance, POS sales and customer mailing lists are a few of them.
3. Drag & Drop Design
Better Reports offers 60+ premade report templates. You can select one of these and use the integrated drag & drop designer to customize it. In case you get stuck anywhere, just reach out to the team and they are generally happy to help you fix the problem.
Better reports also links their plans to the Shopify Account level. The basic plan is priced at $19.90/month. Next up is the Shopify Plan at $39.90/month. The advanced Shopify Plan is priced at $149.90/month. The Shopify Plus Plan is priced at $299.90/month.
Does the features justify the price tag? Well, to be honest, the service does come across as pricey. But cheaper services often lack the one-on-one customer service that comes with Better Reports.
Graphs on the Dashboard
Advanced Reports by Omega Commerce manages to stand out from the competition by offering most of the critical metrics on the dashboard. That too in the form of graphs and percentages when applicable.
That just makes it so much easier, doesn’t it? You log on to your Shopify Dashboard and are greeted with all the sales data that matters. When you want to generate a report, you click on any of the data and it takes you deeper.
This feature alone makes it one of our personal favorites. Read on to find out more about its important features.
1. Find Reports by Tags
Advanced Reports features a long list of commonly used tags to label reports. This makes it easier to find these reports, and also access them.
We mean, that you can always use the search function to find something. But tags just save time. Just click on a tag and you can open a frequently used report. The prebuilt reports come tagged. If you generate a custom report, you can tag those too for quick access.
2. Custom Report View
How do you wish to view the reports? Surprisingly, very few Shopify reporting apps actually ask their customers this. Omega Advanced Reports does. They allow you to choose between a data table and a histogram. The Data table is completely tweakable. Right from the date range to the columns, you can choose exactly what you wish to see.
3. Interactive Histograms
Graphs are easier to decipher than numbers. To that end Advanced Reports allows you to view the key trends and stats in a graph format on the dashboard. To get the corresponding numerical value, all that one needs to do is hover on the graph. You can alter the graph too by the way and choose from area, line, bar, pie & scatter.
Omega Advanced Report is completely free for small ecommerce stores that generate less than 1000 sales a month. The functionalities may be slightly limited. But even then, this is a terrific opportunity for new businesses to get a hang of detailed reporting. Other than this, they have Shopify Account specific plans at $14.99/month, $29.99/month & $39.99/month.
Eye-Catching Report Designs
The first thing that stands out when you sign up for Metorik is the beautiful report designs. Reports by nature are cumbersome and confusing. Adding a bit of aesthetics makes it easier to make sense of even complex calculations. Kudos to Metorik for adding this neat cherry on top of their exhaustive list of features.
Metorik lets you track the tiniest detail in your ecommerce stores. Right from sales to inventory to customer profiles, everything is covered. But unlike some other feature-heavy Shopify reporting apps that we have tried, Metorik keeps things distinctly-simple, unless you want to drill down further. At first glance, all that you will see is the data that matters.
1. Custom Dashboard
Metorik throws the ball in your court. What would you like to see on the dashboard? Use Metorik’s drag & drop interface and customize the dashboard when you integrate the cloud-based software. Custom dashboard design sounds complicated. But it’s extremely easy.
2. Individual Customer Pages
Metorik gives each customer their own page. So, if you click on a customer id, it shows you the number of sales, refunds, claims & LTV. This is a terrific addition to Shopify reports because it allows you to amplify your marketing efforts and focus on customers who are not converting as well as you’d hoped.
3. Multi-store Dashboard
Metorik allows you to seamlessly connect multiple ecommerce stores on Shopify & WooCommerce. That’s not all. You can actually toggle between as many dashboards as you want. That’s just incredible functionality for large businesses who often have multiple stores across different sales channels. Imagine having a birds eye view of all your stores from one reporting dashboard.
4. Hundreds of KPIs
Metorik comes crammed to the brim with premade reports and KPIs. There are hundreds of them and we are pretty sure that you won’t have to spend time customizing these.
Metorik has five pricing plans based on the number of sales your store generates.
The basic plan starts from $20/month for stores generating 100 orders/month.
This increases to $50 for stores generating 500 orders a month. $100 for stores with 2500 orders/month. $250 for 10000 orders and $500 for up to 25000 orders.
Is that steep? Maybe for some businesses. But it’s completely worth every buck you spend on it.
Daasity is a reasonably new entrant to the overcrowded world of Shopify Reporting Apps. But it’s so comprehensive that most businesses, large or small, will find it to be a near perfect choice for their ecommerce reporting.
It has extensive reporting and analytical capabilities, which it clubs to provide you with neat, organized dashboards to make sense of the tons of data your store generates. Be aware that some of the features that Daasity offers might overlap what you already get from an analytics app. That’s all the more reason why you might want to consider this, rather than using two separate apps.
1. Made for DTC
A lot of the best Shopify reporting apps are enterprise solutions that are commonly used by DTC & BTC businesses. As a result, the features are a mix bag. As a DTC business, you’d prefer tools with feature sets that are exclusively designed for DTC. That’s what you get with Daasity. It’s designed purely for DTC businesses and is designed by a company with two decades of experience.
2. Marketing-centric Data
It’s not uncommon to come across reporting apps with data that employs a myopic view towards sales. But don’t forget for a minute that marketing performance is mission-critical for any ecommerce business.
Daasity digs into your marketing channels and provides you with astute observations and insights. The dashboard shows you both CPO (cost per order) and CPA (cost per acquisition). Which marketing channels are performing well? Which ones need an impetus? Which ones are leaking money? Get everything in one place.
3. Product Affinity Data
What are the products that your consumers like the most? Which products generate the fastest repeat business?
4. The Daily Flash
Daasity generates automated reports for the previous day, WTD, and MTD sales metrics and mails them to your inbox. If you compare year-over-year data, which you ideally should be, then this just makes it a lot easier than having to manually generate these reports yourself.
Daasity keeps it simple with their pricing plans. There are just two to choose from. The Growth Plan is priced at $199/mo, and the Pro plan is quote based. Is a $199/month minimum price worthy for small businesses? Looking at the value it brings to the table, we feel that it is.
Comprehensive Free Plan with 70+ Reports
Every best Shopify reporting app that we’ve mentioned here offers a free trial. But only a handful of them offer a fully functional free plan without limiting features. Report Toaster does. It offers a fully loaded free plan that lets you generate unlimited reports and customization options.
The first thing that you wonder is, ‘What’s the catch?’ There’s none. Report Toaster is a new addition to the Shopify Store and that’s probably why they are offering the free plan for now. We are not sure how long it will last though. Here’s a look at their key features.
- 70+ Prebuilt reports
With over 70 pre built reports to choose from, Report Toaster is a phenomenal option for small ecommerce businesses with limited capital overheads. It shows you the sheer potential that reporting brings to the table. At the same time, you are not forced into subscribing for more features. It’s fully loaded and it’s completely free as of now.
2. Custom Reports
One of the features that we really like is that Report Toaster does not shoehorn you into using the premade templates only. You can generate custom reports too, with any data from the store including orders, transactions, customers, financial data, and taxes.
3. Test the Reports
If your store hasn’t gone live yet, you can test report generation with dummy orders as well. If you want to get hands on practice before signing up for the tool, this is a way as good as any.
4. Multiple formats
Reports can be exported in PDF & CSV formats. You also have the option to automatically email these on preset schedules. We would have preferred Google Docs integration. But it’s fairly new software and new features are being added constantly. So, it wont be long before we see that addition.
100% Free! Any new ecommerce business that’s skeptical about investing in a reporting app for Shopify should try Report Toaster.
With options galore, many ecommerce businesses get lost in the details. So, we don’t blame you if you got overwhelmed and confused about which app to choose. However, if you spend some time reviewing apps, you will realize that in the end, it boils down to four simple factors.
Here’s a four-point checklist that we use to analyze every Shopify reporting and analytics tool.
1. Does it reduce effort?
Report generation should be an easy and whenever possible, automated task that should not eat into your productive time. So automation ranks high on our list of priorities.
- Does it automate basic reporting?
- Does it let you schedule report generation?
- Does it allow you to set custom parameters, date ranges and filters for future use?
All of the Shopify reporting apps listed here offer tons of automation and will definitely reduce the time and effort it takes to generate comprehensive reports. That segues into our next point.
2. Does it offer granular data?
Graphs & Charts are welcome. But often, you need to drill down into the finer details to spot an anomaly, or understand what’s limiting a marketing campaign. So the best Shopify reporting app should allow you to easily access granular data without spending too much time on it.
We generally consider anything more than two clicks to be cumbersome. If it takes more than two clicks to find data, there’s probably a better option out there.
3. Do you get a bird’s eye view?
Dashboards are a critical aspect of UX design. The app needs to have an eye-pleasing dashboard that’s easy to navigate, but doesn’t cut corners with key metrics. If the dashboard doesn’t offer you a one-glance view of the entire operation, then it’s a red flag. Even better if they offer multiple premade dashboards to choose from, while allowing you to drag and drop columns on to it.
All the apps listed here allow you to design a dashboard from scratch.
4. Is the customer service helpful?
The term customer service, for some reason, has taken a whole new meaning. We have dealt with so many fulfilment services who just redirect the customer to a self-help module. ‘Hey, the answer to your query can be found here.’ What happened to the good old, ‘Let me help you with that?’
So, we analyzed the customer service based on customer reviews on Shopify as well as on messaging boards. All the Shopify reporting apps listed here have a great, responsive customer support team behind them.
The best Shopify Reporting app is no longer an optional addition to your business toolkit. It’s a necessity, given that e commerce competition is sky high already. You need to know what’s working, what’s not and keep modifying your efforts depending on the results.
We hope that this list helps you narrow down on the best option for your business needs. Stay tuned with us while we review other key services for Shopify stores.