7 Best Analytics Apps for Shopify in 2021 [Free & Paid]

We know that busy ecommerce entrepreneurs like you, generally have their plates full with a million things on their to-do list.

Spending hours researching the best analytics app for your Shopify store might be a time-consuming addition to that list.

So the Sourcingbro team went ahead and did the heavy lifting for you.

We spent days researching analytics apps that make it effortless to track key business metrics. Monitoring business analytics is vital to stay updated about your ecommerce store’s performance.

More importantly, it provides critical insights into performance areas that demand immediate attention.

So, let’s get started.

What are the Best Analytics Apps for Shopify?

Here are our top picks of the best analytics apps for Shopify to try this year.

1. Conversific


Conversific is one of the most widely used e-commerce analytics and conversion optimization tools by Shopify store owners. It is equally popular with WooCommerce users thanks to its easy user interface and extensive feature list.

Conversific is free to use for all Shopify stores, with optional paid upgrades.

There are a lot of reasons why it tops this list. At the forefront is the quality of that dashboard. Time and again, you’ll find us mentioning the dashboard, across software reviews. That’s because it’s critical that every business gets a one-glance understanding of where they stand.

We have seen dashboards that look like they forgot to design the front end. Just a bunch of gibberish. Conversific on the other hand, offers a streamlined dashboard that’s incredibly easy to understand.

On that note, let’s take a look at the key features.

Key Features:

1. Decision-Driven Dashboards

The sheer volume of data that Conversific offers is incredible. Sales, traffic, conversions, product performance, customer personas, checkout abandonment, order analysis, marketing channels (SEO, Facebook Ads & Paid Ads), Profit Metrics & COGS, to name a few.

If there’s any critical decision you need to implement, this takes the guesswork out of it.

2. Actionable Tips

Conversific uses algorithms that will analyze your business data and make personalized recommendations. Now, that may sound like a vanity feature. But some of the recommendations are really effective. There are approximately 30 integrated tips from ecommerce experts.

3. Onsite Behavior

Conversific tells you the exact visitor behavior on the site. What happens when they land on the site? What happens immediately after? Shopify’s built-in analytics does not provide any information about this.

4. Data with Context

Unless you are an analyst or have spent a fair bit of time analyzing reports, a bunch of percentages and graphs are not easy to decipher. Conversific makes it easy to understand by providing necessary context where required.


Conversific is free if you run a single store and generate 125 orders a month. You can generate up to 5 reports and get all data for the past 30-days only. The business plan is priced at $29/month and allows you to connect unlimited stores, with a cap of 250 orders a month. The growth plan is priced at $79/month with a cap of 1000 orders a month. The Scale plan is priced at $199/month with a cap of 2500 orders a month.

2. Audiencefy


Audiencefy is a more customer-focused segmentation and analytics app. Sometimes, conversions are poor despite having the perfect lander and running the best ads. Audiencefy utilizes AI and gives you an insight into customer behavior once they enter the conversion funnel.

When does a customer buy a product? What did they buy? How can you increase the Lifetime value of a customer? How can you use customer segmentation to increase the efficiency of your marketing campaigns? Audiencefy simplifies everything. You get all the tools you need to skyrocket your profitability and optimize your conversion strategy.

Key features:

1. Customer Segmentation

Audiencefy comes bundled with 20+ customer segmentation tools that you can use to download and export customer data. Some of these are value shoppers, active customers, lost customers, customers who abandon cart & so on. Just integrate this into your marketing platform to run campaigns.

2. Behavior Analysis

Get accurate, actionable insights into a customer’s behavior. Most analytics apps boast of customer analysis, but generate widespread data that’s hard to make sense of. Audiencefy shows you the exact granular details.

3. Tons of Integrations

Audiencefy offers 18 one-click integrations that includes marketing platforms like MailChimp, direct export to Facebook ads, shopping carts like Magento, Shopify Plus and analytics tools galore. If you are looking for a custom integration, you can do that as well with their API.


Audiencefy offers three plans. The basic one starts at $49/month, the pro one at $99 & the premium one at $299. Also, they have free trial offers for up to 6-months. So you might want to check that out.

3. Putler


Putler is a very underrated analytics program that offers one of the best dashboards that we’ve seen. It turns some of the most complex bits of business information into simple graphs, and filters out the unwanted stuff showing you only relevant data.

To top it off, it boasts of a bevy of integrations with payment gateways, shopping carts, ecommerce systems and analytical and marketing tools. In other words, it’s a fully-stacked Shopify analytics program that works equally well for brands, big and small.

Here’s a look at the key features on offer.

Key Features:

1. Important Metrics at A Glance

Putler’s interface has the capability to display 200+ key, business-related metrics. You can customize what you wish to see and hide the ones you wish to filter out.

But this means that no bit of information is missing. Traffic stats, trending products, bestsellers, conversion data, payments, claims, customer behavior, everything is available in a single dashboard.

2. Perfect UX

Despite being crammed to the brim with information, Putler’s UX is incredibly user friendly. The main menu is divided into 8 primary tabs. These are sales, transactions, audience, subscriptions, time machine, products, insights and customers. Each tab then digs deeper into the appropriate section offering granular details.

3. Sales Trends

Putler provides you a gamut of sales related details. Daily sales, monthly sales, trending ones, heat maps, geolocation insights, aovs and a lot more.

4. Product Management

What’s your product leaderboard? Which are your bestsellers? What is the 80/20 split? Which products have sky high refund rates? Which variants work better? What category of products are outperforming the rest? Get a bunch of important product management details.


Putler has three plans. The starter plan is priced at $29/month and includes analytics for 300 orders/month. The Growth Plan is priced at $79/month and will track up to 3000 orders/month. Lastly, there’s the Scale plan at $249/month which will analyze up to 10000 orders/month. They also have a fully-loaded 14-day free trial without a credit card. So, feel free to try it out.

4. Sensai Metrics


Sensai Metrics is one of the newer Shopify analytics apps that taps into the power of AI and machine learning for segregating and presenting business data. The key difference is that it does not just throw a bunch of graphs and numbers at you. It analyzes the numbers itself using data science models. Then it presents you with actionable insights and accurate predictions.

If you are a startup or a medium-sized company that cannot afford the luxury of hiring a data analyst, then Sensai Metrics will make it easier for you to make critical business decisions. You can optimize your budget and save yourself a lot of time and money.

Key features:

1. CLV

One of the best features is the CLV or Customer Lifetime Value Forecast module. It distributes your customers into four categories, which are lost, at risk, safe & top. You can dial down into really granular data for each one of these customer groups and the revenue they generate.

The best part is that Sensai will predict an expected revenue for each customer for the next 6-months. You can then take appropriate action to increase the CLV or prevent losing a customer.

2. Budget Allocation

Most analytical tools use campaign performance to optimize budget allocations. But Sensai takes into account the customer’s journey in the funnel & seasonal trends. Based on a blend of all of this, it makes a sales prediction for the next 30 days and the margin of error is less than 6%.

It also makes recommendations on the most optimal way to allocate your budget to increase conversions and sales.

3. Key Insights

You can ask the Sensai Metrics team for any hypothesis that you may have about any variable. For instance, a particular customer behavior. They will provide you with accurate predictions of the likelihood of that occurring.

This of course is the tip of the iceberg. Sensai Metrics offers a lot more data than what we can cover in this review.


Sensai Metrics uses a session-based pricing model. The startup plan allows you to analyze up to 50K sessions a month and is priced at $79. The Pro Plan is suited for large ecommerce stores and allows you to choose the number of sessions you wish to analyze a month. It starts from $179/month for up to 80K sessions, and extends to $999 for 1 Million sessions.

5. Google Analytics


A review of the top 10 Shopify analytics apps would be incomplete without Google Analytics. This good old tool has enough features to offer you with some basic and some really advanced metrics. The biggest USP is that it is completely free. That alone is a huge motivator. The downside is that it’s not as automated as most of the other analytics apps are.

This means that you will probably have to do some good old elbow grease. Dig down into the data and discover trends, actionable insights and use it to optimize your store. Having said that, we have clients who still use GA, and prefer it over other third party apps.

Key Features:

1. Easy Basic Reporting

GA offers a bunch of basic reporting, which can actually be quite insightful. For instance, the real time report shows you what’s happening on your store in real time. The acquisition report shows you what marketing channels are delivering the most traffic. Add this to conversions and you have some great actionable data at hand.

2. Predefined Segments

The default GA setting shows you all traffic that lands on your website. But there are some predefined segments that allow you to narrow this down. Converters, bounced sessions, mobile traffic, multi-session users & so on.

3. Behavior Reports

While the data is not as granular as what you get with some of the other options listed here, you can use behavior reports to identify areas that need improvement. For instance, bounce rates on a particular part of the page indicate a problem. It could be the landing page design, the page speed or something else entirely.

4. Ecommerce Reports

The ecommerce reports is an extremely detailed and useful report for Shopify stores. What products are the traffic buying? What products are they most interested in? What revenue are the products generating? How much time (sessions) does it take for a visitor to purchase a product?


As we said, GA is free to use. If you spend some time going through the dashboard and learning more about it, there’s a lot of data that you can dig out from it. Ensure that you enable enable Enhanced Ecommerce (EE) reporting.

6. ShopIQ


ShopIQ is one of the most advanced ecommerce analytics tool that uses a combo of machine learning and KPIs to predict user behavior. The analytical capabilities of this tool are extensive. Club that with a streamlined user interface and you have a powerful addition to amplify your ecommerce business.

ShopIQ is packed with features. There are 30+ dashboards with 270+ readymade charts. But even that is just scraping the surface of what you can achieve with this tool. Let’s take a look at some key features.

Key Features:

1. Real Time Analytics

We are huge fans of real time analytics. There’s nothing like watching customer behavior in real time to understand how they progress through the funnel. ShopIQ keeps you updated in sub-second latency. You can even generate reports and use AI-based predictions based on real time behavior.

2. Campaign Evaluation

ShopIQ evaluates a campaign not merely on the basis of conversions. It also takes into account engagement behavior like session counts, return visitors & the products they viewed during each session. This allows you to break down each campaign based on the customer.

3. Lead Scoring

The AI and machine learning algorithms use predictive lead scoring to increase ROI. Customers get targeted discounts, pop-ups and ads based on their propensity to complete a sale. This works way better than generic marketing material that’s displayed site-wide.

4. Custom Dashboards

ShopIQ offers over 30 dashboards. In case none of these work for you, you can strip it down and design a custom one for your business. Report generation is as easy as it gets.


ShopIQ offers four pricing plans. There’s ShopIQ basic priced at $49/month. There’s ShopIQ Pro at $399/month. Ecommerce Pro costs $999/month. Lastly, there’s a custom plan for large brands.

7. LoyaltyLion


Last but not the least, we have LoyaltyLion, a unique data-driven analytics app that helps you amplify conversions by tapping into customer loyalty. Customer LTV is not new. But loyalty might be a new concept for a lot of ecommerce merchants.

So let us add our two cents here. Loyalty Programs are very effective at fostering long-lasting relationships with customers. If you are not using them yet, then now’s a great time. T

here’s no better tool that LoyaltyLion to get you going. It will analyze customer behavior and show you critical insights that help you design loyalty programs with an excellent success rate.

Key features:

1. Create Loyalty Tiers

LoyaltyLion allows you to create Loyalty tiers depending on the customer’s spending habits. The more they spend, better the rewards. This is a time tested marketing strategy to increase spending. You can create and customize any number of tiers really.

2. Award Loyalty Points for Anything

You can use customer loyalty to amplify your marketing efforts on just about any channel. Right from setting up an account to following you on Twitter, LoyaltyLion makes it easy to use your traffic to boost your marketing channels.

3. Automated Email Notifications

When the customers have enough loyalty points to claim a reward, LoyaltyLion can automatically send them a custom email. This encourages them to encash the rewards, and is also a great time for upsells.

4. Customer Behavior Analysis

LoyaltyLion uses advanced analytics to help you understand customer behavior and LTV. Which customer’s loyalty have you earned? Which one needs some attention? Get all details.

5. Success Manager

LoyaltyLion assigns an account manager to you, that it calls a ‘Success Manager’. These guys will provide you with insights and tips that will help you improve the efficiency of the app.


LoyaltyLion has three pricing plans. The Classic (Basic) plan is priced at $399/month. The Advanced plan is priced at $699/month & the Plus Plan is priced at $1500 per month. All plans have caps and are based on the number of orders your store generates.

A lot of merchants may be thrown off by the price. But LoyaltyLion claims that you can earn from $8 – $32 for every $1 spent on the program. They even back it up with some case studies that prove exactly this. So, you might want to check this out.

How to Select the Best Analytics App

Just like any other Shopify-related third party service, there are hundreds of analytics apps out there. Each one claims to be the holy grail of granular data that can help you boost your ROI. But, we all can separate hype from the truth, can’t we?

That’s why we have created this brief checklist that will help you understand some of the factors to consider before you subscribe for any analytics service.

1. Does it offer more data or automation than GA & Shopify Analytics

We listed these as benchmarks because both of these are free tools. Unless the analytics service has more to offer, either in terms of data, or automation, there’s no reason to add an additional cost to your overheads. Look for tools that allow you to automate tasks.

2. Does the app offer context with data

It is very important to any analytics app to provide data that even a layman can understand. Headings, explanations, detailed descriptions, large clear fonts, and eye-pleasing UX are some factors to watch out for.

3. Does the dashboard look cluttered

Every analytics app for Shopify tries to pack as many features as they can, into the service. While that may work for a large organization, smaller merchants may find it overwhelming.

One of the things we do first is look at their dashboard. If it looks like a chaotic mess, then it’s probably not worth spending time on. They might have some robust data to offer. But what good is it going to do, if we have to spend hours finding simple things?

4. Are the features in sync with what you seek

The app you select must offer the exact features that you seek from an analytics program. Are you looking for machine-learning and automation? Find an app that offers that. Maybe you need more customer-centric data.

We have listed an app that offers just that. If the service doesn’t match your requirements, then even the fanciest feature-list is just overkill, and an additional burden on your finances.

Benefits of using Analytics for Shopify

There are numerous reasons why we recommend using Shopify analytics apps. Here are some of the critical ones.

  • Easily comprehensible data
  • Lots of automation
  • Tons of customizable reports with granular details
  • Variety of integrations
  • Understanding customer behavior
  • Dialing down to granular details for onsite improvement
  • Analyzing and improving campaign performance

To Sum it up

Shopify’s inbuilt analytics tool might suffice for merchants generating 2-5 sales a day. But when you outgrow that limit, you need a specialized toolkit that will help you make sense of the vast troves of data your store accumulates.

We hope that our list of the best shopify analytics app helps you find the best one for your business. If you need any further assistance, feel free to reach out to us.

Further read: